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Forever (Chris Brown song)
"Forever" is a song by American recording artist Chris Brown from ''Exclusive: Forever Edition'', a repackaged edition of his second studio album ''Exclusive''. Brown co-wrote the song with Andre Merritt, Rob Allen, Brian Kennedy, and Jamal "Polow da Don" Jones; the latter two are also the producers. Initially created to be used for Abelton practice,〔 "Forever" was selected to be released as the first single from Brown's repackaged second studio album. It was first released for digital download on November 2, 2007. The song's musical structure differs from Brown's previous work, opting for a more European techno dance sound.
"Forever" was met with critical and commercial success. Music critics praised it as a catchy dance tune while others found it weak and too similar to music by other R&B artists. The song reached number one in Ireland and New Zealand as well as peaking within the top ten in Australia, Canada, United Kingdom and United States. It also hit the top thirty in countries like Denmark, Germany and Switzerland. The accompanying music video features Brown in several scenes pursuing his love interest. The video features much dancing and digital effects. The official remix features Lil Wayne and Lupe Fiasco.
==Background==
The song was written by Brown and his songwriting team, the Graffiti Artists (Rob Allen and Andre Merritt). He stated that after entering the studio, Polow da Don created a beat that Brown wrote along to. Because the producer's style was "more of a European, techno, house-type feel,"〔Shaheem Reid, Jasmine Dotiwala (March 25, 2008). (Chris Brown readies deluxe Edition Of Exclusive ) ''MTV''. Accessed March 25, 2008.〕 the group "wanted to give it that other side of crossover, and go a little bit to that pop realm".〔 "Forever" is one of four new songs Brown recorded for the re-release of his second studio album ''Exclusive''. He recorded the song using an autotune effect, as he did in one of his previous singles, "Kiss Kiss".〔(The Gerbil's Revenge: Musical Events: The New Yorker ) Accessed July 23, 2008〕 The song was first intended to be on Brown's following album, but decided he "wasn't ready to release a new album yet".
"Forever" is actually an extended version of a commercial jingle for Doublemint gum, commissioned by an advertising company working for Wrigley. Brown first created the short version for the commercial, then extended and amended it into a full song during a recording session in February 2008, which was paid for by the gum company.〔 Originally, the plan was to follow up his third single, "With You," with the Kanye West-featuring "Down," but the new material won out.〔(Grammy After Party 08 ) Accessed July 11, 2008〕 Although the label initially was reluctant to release "Forever" as a single, the song was so "potent and strong" that it overruled any hesitations regarding its commercial connections.〔Ethan Smith, Julie Jargon (July 28, 2008). (Chew on This: Hit Song Is a Gum Jingle ). ''The Wall Street Journal''. Accessed July 29, 2008.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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